When Remix imports GTFS, we automatically match inbound and outbound shapes for routes to create what is known as a "Pattern" in Remix. You'll notice these when you click into the route and see the pattern switcher on map. By default, we letter name the patterns, and they are editable in the UI.
If you already know what your pattern names should be, Remix can import them automatically when you update their GTFS.
In addition to sharing the latest ZIP of your GTFS, you can share a CSV file with two columns (TRIP_ID and PATTERN_NAME) and fill out the pattern name for each trip id in your GTFS. This help page includes a screenshot and an example file of what it should look like. When ready, simply enter in a zendesk ticket, and our Partner Support team will assist!